SOCIAL ISSUE
Loneliness in seniors staying with family members
9 in 10 elderly who did not live alone mentioned that they were sad, lonely or in low spirits
Singapore has one of the world's largest aging population
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Rising number of seniors facing social isolation and/or longing for social connectedness.
Existing initiatives are usually meant for lonely & low-income seniors who have no/limited family support.
They do not cater to those living with family members.
Our Solution
A Befriending Mobile Application to encourage seniors to create new connections within the elderly population.
First Elderly-Befriending
Mobile Application in Singapore
Socialising Page: To browse through different profile users & their hobbies
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Friend Request List: To ensure freedom to make friends of their own choice
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Live Messaging: To chat with new friends
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Account Profile Set-up (i.g. profile picture, usernames, hobbies customisation)
Watch how our latest prototype works!
Purpose & Objectives
Alleviate loneliness in seniors by providing an accessible platform
for them to build new connections with other seniors.
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Encourage the use of technology amongst seniors so that
they are not left behind.
Business Outcomes
Social Outcomes
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Garner 10 elderly for pilot testing by 12 January 2021 through Word-Of-Mouth and Social Media
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Garner at least 2 relevant organisations to validate the application through their interest in introducing it to the elderly​
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Increase pilot-testers’ scores that were below 50% on the Social Connectedness Survey by at least 30% by 20 January 2021
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Pilot-testers to make at least 1 new friend, and spent an average of 60 minutes daily conversing through the application by 20 January 2021
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Encourage the elderly to be more open to virtual events through receiving a 5/5 star satisfaction rating for our digital event activities from all 10 event participants
Our Achievements
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Garnered more than 10 elderly for pilot testing
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Garnered validation from 2 organisations
Business Achievements
Social Achievements
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6 out of 12 elderly improved their social well-being through the pilot-testing.
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Seniors spent an avg of 181.75 minutes on the app.
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Garnered 14 elderly participants for the event (more than the initial target of 10).
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100% of them are interested if we were to hold weekly virtual befriending sessions in the future if they have time.
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Received an avg of 4.76/5 star satisfaction rating for our digital event activities from all event participants.
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Received 5/5 star satisfaction rating for our digital event hosts from all event participants.
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Encouraged 100% of the elderly participants to be more open to joining befriending sessions in the future.
Event Achievements
Marketing Achievements
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Engaged 239 users and reached 4,356 through our postings on Facebook
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Raised $606.16 through our fundraising campaign to fund our business costs.
Finance Achievements