SOCIAL ISSUE
Loneliness in seniors staying with family members
9 in 10 elderly who did not live alone mentioned that they were sad, lonely or in low spirits
Singapore has one of the world's largest aging population
Rising number of seniors facing social isolation and/or longing for social connectedness.
Existing initiatives are usually meant for lonely & low-income seniors who have no/limited family support.
They do not cater to those living with family members.
Our Solution
A Befriending Mobile Application to encourage seniors to create new connections within the elderly population.
First Elderly-Befriending
Mobile Application in Singapore
Socialising Page: To browse through different profile users & their hobbies
Friend Request List: To ensure freedom to make friends of their own choice
Live Messaging: To chat with new friends
Account Profile Set-up (i.g. profile picture, usernames, hobbies customisation)
Watch how our latest prototype works!
Purpose & Objectives
Alleviate loneliness in seniors by providing an accessible platform
for them to build new connections with other seniors.
Encourage the use of technology amongst seniors so that
they are not left behind.
Business Outcomes
Social Outcomes
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Garner 10 elderly for pilot testing by 12 January 2021 through Word-Of-Mouth and Social Media
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Garner at least 2 relevant organisations to validate the application through their interest in introducing it to the elderly
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Increase pilot-testers’ scores that were below 50% on the Social Connectedness Survey by at least 30% by 20 January 2021
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Pilot-testers to make at least 1 new friend, and spent an average of 60 minutes daily conversing through the application by 20 January 2021
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Encourage the elderly to be more open to virtual events through receiving a 5/5 star satisfaction rating for our digital event activities from all 10 event participants
Our Achievements
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Garnered more than 10 elderly for pilot testing
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Garnered validation from 2 organisations
Business Achievements
Social Achievements
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6 out of 12 elderly improved their social well-being through the pilot-testing.
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Seniors spent an avg of 181.75 minutes on the app.
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Garnered 14 elderly participants for the event (more than the initial target of 10).
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100% of them are interested if we were to hold weekly virtual befriending sessions in the future if they have time.
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Received an avg of 4.76/5 star satisfaction rating for our digital event activities from all event participants.
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Received 5/5 star satisfaction rating for our digital event hosts from all event participants.
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Encouraged 100% of the elderly participants to be more open to joining befriending sessions in the future.
Event Achievements
Marketing Achievements
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Engaged 239 users and reached 4,356 through our postings on Facebook
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Raised $606.16 through our fundraising campaign to fund our business costs.
Finance Achievements